Yesterday I wrote about how the UK website Shape Finder is helping UK plus size women shop by their shape. Today I wanted to expand on that by giving a few simple reasons why shopping for your particular body type is more important that looking at the size of the garment.
- Shopping by shape gives you more options
- Shopping by shape will save you time in shopping
- Shopping by shape will eventually save you money
- Shopping by shape means you know what you DOES NOT work with your body
- Shopping by shape allows you to feature your best parts
- Shopping by shape allows you to hide parts you don’t want emphasized
- Shopping by shape is more about individual pieces than uni-tasker outfits
- Shopping by shape means less time wondering if something will look right on you
- Shopping by shape guarantees that you will always wear a proper fitting bra
- Shopping by shape will change the way you think about your body image
Basically shopping by shape is all about looking your best. Whether you use the tools on Shape Finder or take advantage of the ShapeStylist Calculator from IGIGI as long as you are in the mindset of shopping for your specific body type every time you get dressed you will look and feel like a million dollars.

























I Love that outfit in the picture!!! Who and where girly?!
oxxo
keep up the great work!
Jessica,
The model is one of my twitter friends plus model T Marlene. you can check her out on her profile page. http://www.musecube.com/sylintwizdom/
I just saw the comments lol. Thanks. The outfit is from Ashley Stewarts.
Brilliant concept, you guys in the UK are so smart!
I think those UK folks are pretty smart to that’s why I cover them to expose people in the US to different concepts