I believe it’s a strange decision by Zara to ignore the commercial gold mine that is the plus size fashion market. I agree with you that if Zara had done their country or market specific research of the demographics in the US, they would have realised that servicing the XXS end of the market isn’t a large market in the US.
It’s hard to make larger sizes since the larger people become the bigger variations in their bodies. Hence they may have a bigger bottom or oversized arms. A size 0 is pretty much up and down. Once someone gets past a 10 generally there are large differences in their body types. By size 16 it’s hard to make clothes profitable since people store fat in different places. If you are very tall and proportionate it’s easier to fit larger sizes that if the person is generally overweight. I agree there is a problem with fashionable clothes being available but most of these companies are in the business to make money. Zara makes a mint selling overseas where waistlines are not expanding to such an extend so they don’t see a need to compete for business in the U.S. It’s sad but true.
While I appreciate your comment I respectfully disagree with it. If you look at measurements instead of sizes then it would be just as easy to create clothes for a size 16 as it is for a size 6. The problem is not a factor of weight, it is a factor of being stingy with the tape measure, which is why a size 16 will fit 100 different women 100 different ways because the designers design based off a fit model who in most cases does not fit the the majority demographics of the world, not just the US. If Zara wants to make a mint overseas with that model that is great, but if they want into the US market they really need to change their model to last.
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