After watching the Good Morning America piece yesterday Fat Shaming of Middle America: Americans Too Big for Zara Clothes I was super proud of the bloggers featured and I started to think about why a retailer the size of ZARA would come out and say Americans are to fat for their clothes.
I was puzzled yesterday, but today I think I have a few reasons why a multi-billion dollar company would ignore the obvious and be guilty of foot-in-the-mouth disease.
Reasons ZARA Does Not Sell Clothes in Plus Sizes
- ZARA buyers are not very fashionable
- ZARA accountants don’t like counting extra money
- ZARA management don’t like extra money either
- ZARA fashion forecasters are ignoring the reports that plus size is the ONLY fashion niche reporting gains
- If they sold plus sizes, then ZARA would have to find something to do with the XXS(extra extra small) models
- ZARA sales associates would have to treat plus size customers like everyone else
I could actually go on in talking about reasons ZARA has decided to ignore a fast growing niche that would make their focus on fast fashion go even faster. For those who are not aware what fast fashion is hold on to your seats. Fast fashion, in a nutshell means the company changes over 60% or more of their inventory every two weeks. Yes, you read right in 14 days, ZARA turns over almost the entire inventory of the store. Now with the popularity of the plus size niche do you think they could make some money if that model was spread across over 1400 stores?
Drop Side Stripe Jumper from: CityChicOnline.com
If ZARA wanted to sell only to XXS market then they should have never entered the US market and for sure should have never set up shop in of all places New York. Even though I could think of many more humorous reasons why ZARA does not sell plus size clothing, I can make one serious claim. It will not cost millions more to make larger sizes any more than it would cost more to make XXS.
The bottom line is You the owners of ZARA look at the plus size woman and big and tall man as non-entities that are not worthy of your store. A very wise woman once told me, “You do not have to beg me to spend my money.” Though not many people will do this I will exercise my right to never shop at ZARA because I think the statement was offensive and cold hearted. Why not shop and Australian plus size merchant City Chic and just ignore ZARA.