I find just as much joy in wiritng about new merchants as I do writing about merchants that I have previoulsly written about when they update their look. I wrote a few guest posts for the AboutCurves.com website and it is great to see how they have grown in the years since I first came across them.
AboutCurves.com, plus size lingerie experts, announced the launch of their redesigned website, www.aboutcurves.com. The site features many new improvements. A secure one-page checkout allows shoppers to purchase items with confidence and ease, while a streamlined loyalty program makes it easier for customers to get rewards for shopping. In addition, the website includes social features to engage the plus size community, and an updated design that reflects the company’s philosophy.
The new site features Power Search, which allows customers to search by color, by feature, and by size. In conjunction with real time inventory, the Power Search only finds products that are currently in stock and ready to ship. This indicates the company’s dedication to customer service, as Robin Bryan Culver, partner for AboutCurves.com, explains: “With our new site, a customer can search for something in purple with underwire in a size 3X, and every product we show them can be at their door in two days. We believe it’s important not to show our customers products that are out of stock or not available in their size.”
The expanded Wish List feature allows customers to save their favorite products and, if they choose, make the list available to friends and family. “We have a lot of bridal customers, so the Wish List if perfect for a bridal shower,” states KC Culver, Robin’s partner. “We also know that men aren’t always the best at picking out lingerie. With the Wish List, a woman can pick out the items she likes in the sizes she wants and send that list via e-mail. That way, her lover can pick something from the list, and be romantic while taking out the guesswork.”
The community-focused site offers a blog, which allows customers to discuss plus size life and keep up with company news, as well as a special section dedicated exclusively to men, to help them choose the perfect piece of lingerie.
“Our new website is more streamlined and user-friendly, and really serves as a model for what customers expect when they shop online,” says Bryan Culver. “With the new AboutCurves.com, customers will be able to stay up-to-date on new products and trends, services and company news, and have a better understanding of About Curves’ mission.”
