Comments on: Are Niche Magazines Moving to “Online Only” Publications?

By: Glen

Glen — Mon, 31 Dec 2007 17:08:10 +0000

John,

You make a good point. We will see if any of the current plus size magazines make the successful jump to a digital version.

By: john

john — Mon, 31 Dec 2007 11:35:23 +0000

These days, every publisher is looking for digitize their print publications to increase the subscribers. And also most of the people are using internet and finding e-publication. Recently I found a website http://www.pressmart.net. This site is providing digital editions of magazines, news papers, journals, etc.

By: Glen

Glen — Wed, 10 Oct 2007 20:55:22 +0000

I agree that the plus size community is divided. I think it would be a great idea to appeal to teens. That would for sure drive sales and subscriptions.

By: Di

Di — Wed, 10 Oct 2007 19:20:30 +0000

I think one of many problems is that the plus size community is very fragmented in and of its self, to the point where both being plus and talking about being plus are in their way sometimes divisive political acts. It makes selling to an adult market very difficult. Non-fashion plus magazines like Fat!So? have also faltered – individuals are so conflicted about their bodies that there’s a conflicted market as well as a result.

However, if something was aimed at teenagers with an eye towards developing as they grew (running on the brand loyalty theory) it could work, since print and online integration is an absolute necessity for nearly all print magazines these days. I think Alloy does an interesting job of this – the catalog looks and feels much more like a teen magazine, and the online emails have that same interactive/immediate approach.