THE BRIDAL SALON OF MACY’S-NORTH STATE STREET
SPOTLIGHTS DESIGNER GOWNS FOR FULL FIGURED BRIDES
WITH BARA LUXE by MARIMO USA TRUNK SHOW

The full figured bride will finally be able to try on the gown of her dreams before she commits to ordering it. On January 23rd and 24th, 2009, the Bridal Salon of Macy’s will host a trunk show specifically for the full figured bride. This first-time event will take place from 10:00 a.m. to 8:00 p.m. on Friday and from 10:00 a.m. to 6:00 p.m. on Saturday.

Bara Luxe by Marimo USA is a collection of beautifully designed couture gowns that showcase some of the most sophisticated and flattering silhouettes to ensure a proper fit for a full figured bride.

Bridal gown sample sizes have typically been a diminutive 6 or 8, sometimes a 10 but that left out the bride who was size 16 and over. This full figure customer was deprived of seeing how she would look in her selection before her first fitting. Enter Bara Luxe by Marimo USA. This couture bridal collection is designed with proper proportions and features gowns that specifically cater to the special needs of a plus size bride.

This collection comes in luxurious fabrics and laces and will provide bridal retailers such as Macy’s with a larger sample for brides to try on. For the first time, Macy’s can offer the full figured customer the opportunity to try on her dream dress before she orders it.

WHO/WHAT: The Bridal Salon of Macy’s will host a trunk show of full figure couture bridal gowns at their location featuring bridal gowns by BARA LUXE by Marimo USA.

On January 23rd and 24th, Bara Luxe will provide size 16W, 20W, 24W and 28W samples for try ons. In addition, consumers will also be given 10% off gowns that are ordered during the show. Price of gowns range from $1,500 to $4,000.

WHEN: January 23rd & 24th, 2009
10:00 a.m. to 8:00 p.m. on Friday and 10:00 a.m. to 6:00 p.m. on Saturday

WHERE: The Bridal Salon of Macy’s
111 North State Street, 4th Floor
Chicago, IL 22314
312-782-3545 (Please call for appointment)

Yvonne McClendon, Director of Marimo USA, will provide background information about Bara Luxe and help the bride with her choice as well as wedding plan advice. Yvonne has held various positions in the wedding/bridal industry for 20 years and has been a radio host and author on the subject.

Bara Luxe designer Sakairi will also be on hand to answer any questions that women might have.

For additional information please contact:
Erica Linden-Fineberg Philip Ferro
erica@finebergpublicity.com philip@finebergpublicity.com
(212) 686-7820 (212) 686-7820