Jun 30 2008

Casual Male XL: Reinventing Big And Tall

Big and tall mens clothing leader Casual Male XL continues its move into bringing clothing for larger men to the mainstream. Recently the company that is responsible for Living XL a website dedicated to everyday products for larger individuals purchased Dahle’s Big & Tall.

With this purchase the leader in fashion for Big and tall men continues its growth into fashion for men.  With the acquisition Casual Male will be taking over a company with a 50 year history and adding its customer base to the Casual Male XL Brand that is:

  • America’s largest retailer of Big and tall apparel
  • Your favorite designer Brands plus exclusive collections
  • Big Sizes 1X-8X & Tall Sizes LT-5XLT
  • Over 470 stores in 47 U.S. states

The trend of professional athletes wearing more stylish clothing is one of the reasons for the revamping of its signature Brands as well as acquiring smaller companies to make its flagship Brand stronger.  For the Big and tall man that just wants to look good in his clothes Casual Male XL is becoming a better option by the day.

Other stores that are now under the Casual Male Media group include shoesXL, Big and tall Factory Direct, and Rochester Big and tall.  One of the hopes that I have for Casual Male XL in its drive to centralize the Big and tall fashion landscape is to remember that the Big and tall frame is not a cookie cutter one size fits all area.  Regardless I expect big things from Casual Male and its related stores.

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