Ben Barry wrote in Elle Canada about the findings from his PhD. studies, Can using different types of models benefit brands? When I read this yesterday I was going to write about it but decided to re-read the article and give my opinion in total support of what he wrote.
Plus Size Fashion Gives A Thanks To Rude Store Associates
May 8, 2012 By 2 Comments
Dear rude store associates,
Back in the early days of this blog there were stories all over the place about rude insensative sale associates at stores who made larger customers feel like complete heels when they are supposed to be serving the customer who is making a purchase that helps pay their salary.
After reading the article, “Rude sales staff have third of plus-size women walking out of shops” I have to say something normally reserved for others. Thank you rude, ignorant, insensitive sales associate in mainstream department stores.
Dove Australia Targets Negative Online Advertising
April 24, 2012 By
Dove is at it again targeting those who are out to shame women into losing weight by placing ads in front of you like “want to lose the belly?” or “get rid of that muffin top” by allowing ladies in Australia to replace the ads on their Facebook and friends Facebook pages with positive body messages.
Plus Size Fashion Is About More Than Just Clothes
April 9, 2012 By
Plus size fashion has never been about just the clothes. Back in 2004 when I began my journey the one thing I was thinking about doing was filling a need. At the time that need was finding affordable lingerie for my wife. As of late the news of the growth in the plus size fashion niche has been focusing on the one thing that honestly is just a bonus, the clothes.
Big is Beautiful – and History Proves It
January 26, 2012 By
This guest post is by Isabella Woods Now, we know that the media and society are obsessed with thin culture, size zero ‘models’ and women who look like children. Despite this, evidence suggests that historically bigger is better and as we like to show off, the plus size fashion market is more attractive to the modern [...]
