I first heard about Gemma Collins and her plus size collection about a week ago. The collection is online right now though the official launch is not until tommorrow. The early buzz is the collection will gross the UK reality star £1 million. From what I see in the collection and I maybe biased I don’t see that much being made ever.
The collection at first glance is boring. At least Gemma modeled her own clothes but with such a limited collection that appears on the surface to be thrown together so maybe she could not booking a model was not in the budget. With offerings below £100 I am sure the collection will stand out to those bargain hunters but I do not see much beyond that.