Full Figure Plus is a a sponsored blog created and supported by Full Figure Network, Inc. This blog shares shopping links with readers with some of the links posted being affiliate which means Full Figure Plus has an objective to promote the products of another merchant in exchange for a commission if a sale is made. For example, my audience is mainly plus-size women therefore the affiliate links I use come from plus size merchants like Kiyonna(affiliate link).
Full Figure Plus accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation. Examples include product reviews of company samples from companies such as JMS, Simply Yours, Simply Be, Swimsuitsforall, Simply Be,and Target. The understanding is that Full Figure Plus will receive a product or service for review in exchange for a blog post about the product or service.
Full Figure Plus abides by word of mouth marketing standards. We believe in honesty of relationship, opinion and identity. The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post will be clearly identified as paid or sponsored content. These payments offset webhosting, web design, advertising, etc.
Though the owner of Full Figure Plus receives compensation for posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.
This blog does not contain any content which might present a conflict of interest.
Why all this focus on disclosure? There are new Federal Trade Commission (read full document here) guidelines stating in the spirit of fairness we must disclose the relationship between bloggers, affiliates, advertisers, and sponsors.
Because of the amount of content Full Figure Plus has the likelihood of clicking on an affiliate link or paid advertising banner is pretty high. Each merchant has been vetted in such a way that if they appear on Full Figure Plus they are a trusted merchant with a proven track record of quality customer service.
Another example is most of the links on the Ultimate Shopping List Page are affiliate links. Its not like I was hiding it from readers, but relying on the savvy of Full Figure Plus readers to know this without being told.
The point is not to flood you with rules so there is a reluctance to click on any link in a blog post but to give you the tools needed to make an informed decision about your online shopping habits. While I do not agree fully with the FTC guidelines, credibility in the minds of the readers of Full Figure Plus is more important to me. Besides disclosing the fact of getting merchandise which is many cases I pass on to readers has never been a problem for me.