JMS Debuts As “The” Dedicated Plus Size Apparel Brand At Walmart

Last month when I talked about the Just my Size Fall collection I had a feeling there were big thing on the horizon from JMS.  I had no idea that it would deal with them launching a full line of clothes to be sold at Wal-Mart!  JMS Just My Size launched a new clothing collection at a fashion show in New York and announced an agreement that makes JMS the dedicated plus size apparel brand at Walmart. JMS will have a dramatically expanded presence in more than 3,500 Walmart stores across the U.S. focusing on trend-right styles at a value, with all items priced below $22.

Instead of just a few key pieces, plus size shoppers will consistently be able to find a full collection of clothing in sizes 16-28. New collections will arrive every month. “The JMS woman embraces her curves,” said Maria Teza, marketing director for JMS. “So often plus-size women see stylish clothes in the Missy department that they can’t find in the plus size department. Now she can find those same styles in just her size.”

The launch of the collection comes just as conversation has sparked around plus-size models on the pages of fashion magazines and the lack of fashionable plus size clothes for the models to wear. Reactions have renewed debate about body image and beautiful women who are larger than sample size 4.

The great part of the JMS collection is the price.  The pieces I received from JMS to review are trendy and affordable, something that everyone is very conscious of in these harsh economic times.  Wal-Mart has always been about low prices so to expand thier relationship with JMS is a very smart move.

The new JMS collection includes colorful fun-to-wear essentials and related separates that mix and match for any wearing occasion. Included in the winter and holiday collections, in store now, are dress pants, jeans, sweaters, skirts, leggings, ruffled blouses and long sweater vests. Many of the holiday pieces have glimmers of shimmer in the form of satin trim and beading.

JMS, known primarily for its hosiery, intimate apparel and limited, well-fitting outerwear line, has long been known for offering silhouettes that both fit and flatter the plus-size woman. Now the line adds style to its well-fitting ensembles.

“Today, the confident plus-size woman cares about style just as much as value and how well it fits, and this new collection delivers on all three,” said Teza. “As one of the few true plus-size-only brands, JMS is naturally positioned to meet the unique needs of this growing market. While some retailers and Missy brands are moving toward selling on-line only or eliminating their plus-size lines altogether, Walmart and JMS are focused on giving this consumer even more convenience and selection.”

Kudos to JMS and to Walmart for making the move to show dedication and support to plus size fashion.  What are your thoughts on the clothes?  At the price are you willing to give them a try?

JMS apparel is available at Walmart stores nationwide, and JMS intimate apparel and hosiery are available at leading retailers nationwide. JMS sportswear and innerwear are also available online at Just My Size.com and at www.walmart.com.