Lane Bryant Gets into Social Networking

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I have been wondering when it was going to become standard operating for businesses to start promoting their stores on social networking sites. Lane Bryant a name that has long been associated with plus size fashion has made its debut on Myspace, Youtube, and Twitter. These sites seem to be run by the folks at LB along with the winners of their most recent contest. If that is the case I think that is a very good idea and making the best use possible of social networking.

On Youtube you can see the videos from the London premiere of the movie Mamma Mia. Sherri and Brianne from Virginia won the Mamma Mia/Lane Bryant sweepstakes and the company put together three short videos about their trip. Check out the video below to see the premiere.

Each of the pages is making good use of the built in features. Fans of Lane Bryant are already joining in to show their love for the brand. If done correctly I think that this social networking journey could be a good one for LB and a great step for plus size fashion.

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