I have been writing on and off since November of last year about Lane Bryant entering the outlet shopping arena. The first store opened up last month with approximately 80 stores planned to be opened up by the end of this month.
“Charming Shoppes Inc, a leading multi-brand, multi-channel specialty apparel retailer specializing in women’s plus-size apparel, has launched Lane Bryant Outlet with the opening of the company’s first outlet store at Franklin Mills in Philadelphia.
Month-long grand opening celebrations are scheduled for the company’s first Lane Bryant Outlet stores. Three additional stores will open within the next week, in Gurnee Mills, Gurnee, Illinois; Colorado Mills, Lakewood, Colorado; and The Shops At Las Americas, San Ysidro, California.”
As you can see Philadelphia got the first outlet store with others being opened soon in key points around the country. I think that this is a great move by Lane Bryant to further the push of trendy plus size clothing out into the mainstream. Outlet shopping is something that when it comes to plus size fashion the choices are slim to none.
With the outlet stores opening up along with the Cacique store I believe that this will open up the door for other companies to follow suit which will be a win win situation for plus size ladies. Now if there can just be a similar move involving men
