Lane Bryant has tried too hard to cover the entire plus size market – something I still think assumes way more homogeneity than actually exists. I am curious, now, with the new company president, what differences we’ll see next year. It seems like there’s a significant leadership turnover and Ascena seems to have a much better understanding of market segmentation across all sizes.
I agree they tried to do to much. It will be nice to see how they come out of the transition. I think their partnership with FFF Week has been a step in the right direction, but we will see how it goes.
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