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Plus Size Women Are Not Part of the Abercrombie & Fitch Marketing Plans

After reading the article entitled, Abercrombie & Fitch Refuses To Sell Plus-Sized Clothing, Alienating 67% Of Population” my first reaction was to be mad. But I stopped and thought for a moment about who and what the retailer is all about. Most of you have seen the advertisements or heard the comments in which the CEO only wants to sell clothes to cool sexy looking people aka not the fat people.

I know that I am late on getting in on this particular topic, but this is the very thing that I have been blogging about for almost ten years. This type of open blatant discrimination against someone based solely on the size they are is pretty pathetic when you think about it. In my opinion the Abercrombie and Fitch issue is the result of decades of discrimination against people based on their size.

While it is appalling it is not surprising. The reason that Full Figure Plus and events like Full Figured Fashion Week™ exist is because of companies like Abercrombie & Fitch decided to economically discriminate against fat people because we are not who THEY think are cool.

 

Because of the issues with companies like this I love seeing fat girls fight back. When I saw the photo shoot* of self-described,  “mental health professional, pastry chef, ex-art major, crazy cat lady, fat model, fiery advocate, and total pain in the ass” Jes Baker show what she thought about the Abercrombie & Fitch situation via photos I jumped up and down. The reason editorials like this exist is to show mainstream fashion that the same issues that you think are so important also include plus size women and if you don’t want to include them the plus size community is not afraid to speak out.

Apparently, mainstream fashion houses are not paying attention to what can happen when companies like Target flub up and the plus size community comes out in force to let our voice be heard.

It is obvious that Plus Size Women Are Not Part of the Abercrombie & Fitch Marketing Plans, and never will be no matter what the community says. What we can do is do what we have been doing for a long time and that is to support those who support you.  The CEO of the company does not think that plus size women are a worthy market to invest in so ladies I suggest that you take your dollars to merchants and designers that ACTUALLY want your business.

*Chasing down the original source for the photos made my head spin. If any of you guys know the source can you let me know to give them proper credit.

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