For the past few weeks I have been talking about shapewear and referring to both men and women in this regard. Today I came across a new term for men – sculptwear. Most of us that know what the term sculpt means know that some marketer decided in order to attract mean to the shapewear industry something beside terms that reminded us of wearing a girdle would have to be used.
For me it was a little uncomfortable wearing my “sculptwear” but as the name suggests it did just as the name implied it sculpted my body so that my clothes appeared to fit differently. Side Note: All this mess with some shapers taking 10 inches off magically or some other equally as preposterous claim make my eye twitch and will not be talked about on this blog.
As I said it shifted my beer belly to smooth out the area around my belt-line to make my shirt not stick out as far and allow me to pull my pants up to wear they are supposed to be instead of under my belly.
The same can be said of shapers for ladies that it should be viewed in the same manner as the garments for men as a smoother-outer instead of a magical elixir to cure all the ailments of mankind. Back to the guy talk. As long as we men view shapers as something our wives and mothers wear it will be hard to get full mainstream support for wearing a garment that sucks our gut in no matter what it is called. With that being said though men are not willing to talk about shapers we are surely buying them according to the article – Men’s Shapewear is a Retail Hit.
The good thing about the garments from SPANX® , Equmen
, and Sculptees is in marketing to men they have decided against using the terms associated with women’s wear and concentrated on using terms men can identify with like sculpt, and confidence builder as well as designing the garments to look like a typical T-shirt. While most men will still view these pieces as a girdle for men regardless as to what it is called there will be less resistance. With prices ranging from $50-$109 men are now treading into the realm of paying big money to look a certain way which may still be to fancy for most fellas.
I think sculptwear like this is a good idea for special events like weddings etc where the dude is on display for numerous eyes but I can’t see them becoming a strong trend for the majority. But I’m a girl.
.-= Moe´s last blog ..Ample Goddess Bracelets =-.
Moe,
I couldn’t agree with you more I were my flak jacket as I call it to smooth out my look for the camera. I know I will not be wearing it all the time and agree I cannot see it becoming mainstream.