Hips and Curves has been delivering quality plus-size lingerie for years. This year for Valentine’s Day I think they have out done themselves. The sexy factor of the outfits has been turned up a notch and the price as always is affordable.

Dance Hall Honey
From: HipsAndCurves.com

Cinderella Petticoat
From: HipsAndCurves.com

Velvet Cami Set with Ivory Bows

From: HipsAndCurves.com

Vinyl and Mesh Asian Allure Dress
From: HipsAndCurves.com

Orders placed by 10AM PST will be delivered in time for Valentine’s Day.  Refer to the chart below to ensure proper delivery.

Full Figure Plus - Plus Size Fashion For Today's Active Women

Long Kimono Sleeve Robe – $64.95 Long charmeuse robe with kimono sleeves.

A year ago I wrote about a trend of lingerie websites having a “plus size lingerie” section filled with cookie cutter not to appealing items.  Today looking across a few websites that have popped up since the original article I see thing not only have not changed but have gotten worse.

This trend of websites that do not have a natural plus size crowd as there base are including a “plus size lingerie” section.  Most of these merchants are missing the point of ladies shopping at websites were the models look like them!  If size zero is on the front why would any plus size woman look to see if lingerie in her size is available?

Another disturbing part about this new trend is the selection of clothes offered are the same items carried on wholesale websites that provides items for mass marketed Ebay auctions.  If carrying cookie cutter items was not bad enough some of these sites only have 5-10 items available in sizes that stop at 2X!

This is a struggle that has been going on for years in the arena of plus size lingerie.  The sad part is that many ladies just deal with it instead of looking into companies like Hips and Curves.com- a Full Figure Plus Readers Choice merchant for quality lingerie.   With lingerie in sizes up to 6x and bras up to a J cup there is no doubt who they are targeting.  In 2009  if a merchant wants the plus size dollar they should be willing to cater to larger sizes upfront and not leave it as a footnote to be stumbled upon.

In the years that I have been looking at the growing full figured scene on the Internet I know why merchants are testing the waters trying to get the dollars from plus size divas.  They want a piece of that $12 billion dollar retail pie that is projected to come from plus size fashion and lingerie by 2012.  But dare I say they are in the closet “Janice Dickinson’s, Meme Roth’s and Karl Largerfeld’s” in that they do not want to be labeled as plus size companies.  Speaking of Karl Lagerfeld he recently made the statement; “You’ve got fat mothers with their bags of chips sitting in front of the television and saying that thin models are ugly.” So much for equality in the world of fashion.

Don’t get me wrong I do not think that all websites that add plus size lingerie sections are playing games.  Most are business individuals like myself that are looking to increase their profits.  What is troubling is that they appear to be going about it in an insulting half baked way as if courting to larger customers will taint their brand or something equally as insane.  What do you think about websites that suddenly add a plus size section with a selection that is less than stellar?

Full Figure Plus - Plus Size Fashion For Today's Active Women

It is that time of the year where white is in.  Hipsandcurves.com is holding a white sale with some of the hottest items of the summer.  The styles are hot and the prices are affordable.  The items below are just a few that are on sale right now.

1. Ruffle Demi Bra
2. Bridal G-String with Train
3. Chiffon Trim Chemise and Robe Set
4. True Love Chemise Robe Set
5. Three Piece Peignoir Set

In addition to this sale make sure to check out the section of the website dedicated to ladies looking to get into to modeling.  All of the details are available on the model search page for those that are interested.

Full Figure Plus - Plus Size Fashion For Today's Active Women