UK Plus Size Merchant EvansLondon Hits American Shores - Press Release
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There’s a new player on the full-figure front – a fun, stylish and ‘right on trend’ fashion line hitting U.S. shores – with the difference being that it’s all for the curvy body.
Evans is part of the leading United Kingdom-based retail company that is a division of Arcadia Group, which also houses Burton, Debenhams and Topshop/Topman to name a few. Evans’ sole mission is to be THE fashion leader in curvy apparel, footwear, lingerie and accessories. Already super popular in the U.K. and Europe, EvansLondon.com had a soft launch at the end of last year here in the U.S. with an online presence.
As of this month, EvansLondon.com is going all out in the U.S. They have just sent their first dedicated U.S. catalogue (their catalogues are major hits in the U.K.), have added a U.S. toll-free telephone ordering number and most importantly, for us fickle American’s, have created a U.S. based returns capability.
Why America? Well, we as a country are plus-size, curvy, voluptuous, and 65 million strong in America. We crave fashion at an attractive price. But above all, we care about GREAT FIT. And this is Evans’ distinct point of difference.
The company is the ONLY plus-size designer globally who fits on real fit models in two separate sizes – size 14 and 20W. (Others typically fit only on 18W.) When it comes to Evans, the most exciting news is the season’s modern and trend-worthy well priced clothes themselves.
The other key to Evans is that they offer multiple collections every season and literally change their on-line offerings DAILY (each season has over 750 styles). Evans Seven is an edgy collection dedicated to the ‘fashion forward’ teen, as well as great lines like Essence for the fashion conscious forty-something crowd.
The rest of the world sees that plus size fashion is going to be on the forefront of fashion going forward I wonder when we in the United States are going to catch on. What do you think.
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