Wal-Mart known for low costs on a variety of items, started selling more fashionable plus size clothing a little over a year ago. When I first wrote, “Plus Size Clothing from Wal-Mart” and “Wal-Mart’s Metro 7 Plus Size clothing,” I was encouraged about the nations largest retailer selling plus size fashions, but not impressed.
A year later Wal-Mart has expanded their clothing for plus sizes toand in addition to the clothing they already carry from . With the marketing and sales power that is behind this retailer, it is possible that they can make a serious push into the world of affordable plus size fashion. For women like my wife, who is a critic of how clothes are constructed, Metro 7 and George make the cut for casual tops and bottoms that can be worn for work or play.
Another surprising development from Wal-mart is increase of big and tall sizes for men. Men work clothes and selected dressy clothing has always been available. The new direction includes morein sizes up to waist size 50. Just like for the women the big and tall sizes are at an affordable price, allowing customers more for their shopping dollar.
If the predictions of spending on plus size and big and tall clothing in the next few years are true, I believe that Wal-Mart even with its reputation of catering only to lower income individuals will put them right in the middle of the growing number of retailers in competition for our shopping dollars. If there are talks to expand even further and start putting advertising dollars behind the push, then major players will have to take notice and follow suit or be left out.