Most of you remember me writing about expanding my search in looking for plus size fashion in other countries. While going through invitations to my mostly ignored MySpace page I was lead to Lilmama. Not only is Mama a plus size diva but in my mind a celebrity. Hopefully she will be kind enough to be a regular contributor to this blog. Be sure to check out the store and the lil mama blog as well. For those that are curious here are a few facts about Mamma and Lilmama.

  • Lil’ Mama started in mid 2005 after I quit my job as Executive Producer of Australia’s #1 rating national radio show.
  • Have worked in radio for almost 10 years now, and interviewed people like Brittany Spears, Harrison Ford, Keanu Reeves, Elijah Wood, 50 Cent, Jessica Alba, Good Charlotte and Bon Jovi
  • I started Lil’ Mama because being a size 16 girl, could never find beautiful clothes to wear to red carpets and special events.
  • After researching the market I realized that there was a real lack of quality, well cut, glamorous clothes for women sizes 12 and upwards, that have a designer style and finish to them.
  • Lil’ Mama has sizes US 4-22, uses lots of Swarovski Crystal and is Australian Made.

  • Even in our smaller sizes, our clothes are constructed with special panels and tailoring that help flatten, trim and flatter the curvy female shape, as well as elongated hemlines.
  • I went to the US to launch last year, showed in Union Square San Fran and Crash Mansion LA (Tommy Lee and Dave Navaros club) it was a huge success for us, with media from the US, Europe, and Japan attending.
  • Launched our site www.lilmama.com.au at the beginning of 08, it’s not just a boutique but a community created to support and encourage women of all shapes, sizes and ages.
  • After going to the US I am a regular contributor, with my own column “Ask Mama” which I started in Jan this year for Plus Model Mag
  • Fergie from the Black Eyed Peas, is a fan of our clothes, it has also been worn by some fab US plus size modes including Maggie B and Suz Lyons.

    • What’s next for Lil’ Mama… Going back to the US in the second half of 08.

    I am also a passionate advocate for fashion being able to empower rather than enslave, I believe all women have the right to look beautiful, as size like age is just a number, and that women should be encouraged to celebrate their curves rather than curse them!

    The Lil’ Mama mantra…

    “Every woman has the right to look & feel beautiful! Every woman should have access to clothes that make her feel glamorous.
    Lil’ Mama is a clothing label made especially for the “that woman” in all of us”.